Skip Navigation
Wolfson Brands was experiencing explosive success, but their growth had hit a technological bottleneck: managing their ever-expanding, complex global online stores had outpaced their internal team's capacity and processes. As The Tech Enabler, ClearSky stepped in as a strategic partner, delivering focused support and building scalable, simplified e-commerce solutions. By embedding a dedicated team and focusing on core improvements, we not only helped them hit critical, board-level deadlines, including launching a new brand in under four months, but also empowered their team with the tools and visibility needed for sustained, long-term global expansion.
Wolfson Brands is a successful global retailer managing multiple online stores across various geographic locations, including the UK, Australia, Canada, Ireland, and Europe. Their recent rapid expansion required a strategic partner to help manage their increasing operational and technological demands across these complex, multi-brand environments.
The primary challenge was timing and capacity. With the board demanding ambitious deadlines and the internal tech team committed to other high-priority projects, Wolfson faced an urgent need for specialist support. This was a clear opportunity to partner with an external team to effectively manage demand, enhance inefficient, human-driven processes, and ensure critical projects were delivered on time, removing the bottlenecks that were stifling their potential for rapid growth.
Our approach was defined by our values: Simplicity, Focus, and Initiative. We embedded "Black Squad" to focus specifically on their online shops and campaign pages, ensuring disciplined focus on high-impact tasks. We worked collaboratively, using daily scrums, shared channels, and transparent bi-weekly meetings to maintain momentum and track progress effectively. By proactively simplifying complex, hardcoded systems and empowering their team through trusted Support and knowledge sharing, we delivered significant value at pace, helping them hit the initial project deadline and setting a foundation for future self-sufficiency.
Despite the complex, multi-brand ecosystem and tight board-mandated deadlines, our focused approach helped Wolfson build, launch, and successfully take a brand new e-commerce brand to market in less than four months. This rapid delivery capability directly translated into faster business growth.
We simplified the process for visual changes by moving away from hardcoded bases to fully utilise native Shopify capabilities. This crucial shift empowered Wolfson’s Conversion Rate Optimisation (CRO) team to make instant updates, like new banners, directly through the admin panel without relying on development support.
We significantly improved Wolfson’s ways of working by demonstrating how to write detailed tickets and by setting up reports and dashboards on DevOps. This transformative step established better planning and prioritisation, giving the team one-sprint-ahead visibility for future projects.
Our collaborative efforts fostered a culture of continuous achievement and capability transfer. After successfully delivering the primary goals and a period of sustained partnership, we were able to transition the improved systems and knowledge back to Wolfson's internal development team, leaving them fully enabled to manage and scale their platforms autonomously.
There was instant synergy with the ClearSky team and Wolfson, they live their values and that was evident from the first meeting, which I absolutely loved! The standards to which the team operate is of the highest I have ever seen over 15 years of being in eCommerce. From the planning all the way through to the execution with regular, detailed updates, means you are constantly up to date with progress. Communication is a key part of any successful partnership and ClearSky excel in this area for sure but the quality is never sacrificed and this team are definitely setting the standards in the industry.
