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Startline Motor Finance, a leading name in specialist motor finance, was looking for a strategic partner to help scale their operations in a dynamic market. As The Tech Enabler, ClearSky stepped in to design and re-engineer the Dealership and New Business Portal. In less than seven months, this rapid delivery achieved immediate and profound results. By replacing manual, disparate systems with a single, sophisticated solution, we not only enabled Startline to fully capitalise on market opportunities but also equipped their internal team with valuable intellectual property and the foundation for continued innovation.
Startline Motor Finance is firmly established as a leader in the UK motor finance market, known for its flexible and agile solutions that cater to the evolving needs of used car buyers and retailers. Their innovative approach had driven significant growth and strong market performance, but they recognised the need for strategic technical leadership to unlock their full potential.
Despite their success, Startline's process for managing new finance applications relied on manual steps and disparate systems. This approach presented a challenge in maintaining optimal efficiency and ensuring a seamless experience for their dealership partners. There was a clear opportunity to enhance the operational flow, improve data handling, and gain a significant competitive advantage by drastically cutting down on the time it took to approve finance applications, which sometimes took days.
Recognising Startline's potential, ClearSky approached the challenge as a true Tech Enabler, bringing deep industry insight and visionary technical leadership. Our engagement began with a collaborative Discovery Series to identify key areas where technology could deliver measurable value. We used Ideation and Low-Fidelity Prototyping to visually demonstrate streamlined processes.
This strategic approach, built trust and confidence. The solution was delivered using an Agile model, built on robust Azure, .NET Core, SQL, and React architecture. We provided hands-on support, including out-of-hours assistance, working with Startline’s internal IT team, ensuring a successful long-term transition.
The new Dealership and New Business Portal dramatically improved the deal process team's efficiency, cutting the decision time for finance applications to just 15 minutes compared to the previous process which sometimes took days. This rapid turnaround time provides a significant, measurable business impact.
The streamlined platform led to a remarkable 40% increase in deal processing volume, demonstrating a huge leap in operational capacity. This efficiency also allowed for a 21% redeployment of staff from manual processing tasks to more strategic and value-adding roles, maximising internal human capital.
By enabling faster conversions and lead capture, the new platform directly contributed to Startline’s growth, including a 23% increase in revenue across the business during the project’s initial phase.
Streamlining document processing for car dealerships through the introduction of automation, resulting in a frictionless experience and reducing average processing time to under 15 minutes.
‘ClearSky has helped us significantly improve our performance and user interaction. We appreciate the proactiveness and expertise in voicing their opinions and suggesting better solutions. They also commend the vendor's honesty, knowledge, communication, and timely delivery.’
