Case Study  -
We developed a bespoke tech platform, built from scratch and tailored to their needs.

Helping completely transform the way that they do business

Fresh Car Valeting started in August 2015 as a project at Heriot Watt University. Owner of the business, Sam, and friend Thomas worked together using their passion for cars to fuel the project.

After it was finished they decided that there was no reason that it couldn’t work in the real world, and they have been valeting cars all over the UK ever since!

Now slightly more developed than the first ideas in the classroom, we operate UK wide through a team of trusted franchisees. The business is built on the values of reliability, quality and having fun!


The problem

Fresh Car Valeting had always employed manual processes for booking customer appointments.

The current process meant when a customer wanted to book a valet, the admin team needed to manually find available valet appointments and book these in themselves.

This manual booking process was slowing down business growth. Fresh Car Valeting needed to scale-up to manage bookings and reduce the time spent booking in customer appointments.

The lack of the right existing technology available for Fresh Car Valeting’s needs was holding them back.


Working closely with Fresh Car Valeting to fully understand their current challenges and their goals, we developed a bespoke tech platform, built from scratch and tailored to their needs.

The new self-service solution used an advanced algorithm to fully automate the booking process. This eliminated the need for the Fresh Car Valeting team to manually book in and manage appointments and instead let customers make bookings online 24/7.

Customers could login to the self-serve area to view their past and current bookings and manage their details.Users also received automatic booking confirmations and appointment reminders too.

Check out the fantastic Fresh Car Valeting App - HERE

The result

The way Fresh Car Valeting worked was completely transformed. We automated the booking process to save the team admin time, letting their resources be put to better use.

Through having extra scope in the business, Fresh Car Valeting could handle substantially more bookings and scale-up their growth without needing to hire more staff, increasing revenue.

Customer experience was also improved through a streamlined booking process and more accurate appointment timings.

The platform’s algorithm handled geolocation of appointments, removing any human error related to double-booking risks or when valets could reach appointments.

The future

Automating the valet booking process is just the beginning. Fresh Car Valeting is looking at other manual processes they can automate.

New areas can simply be added and automated with ease within their new solution.

Creating a long-term partnership, ClearSky Logic have developed a full technology roadmap for Fresh Car Valeting to help them accelerate their business further across the whole of the UK moving forward.

“With the new solution in place, the way we work has completely transformed. It’s fantastic because we’re also seeing a massive improvement in our customer experience because of the booking process being streamlined and being able to give more accurate appointment timings.”

Sam Brennan

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