If you've never heard of a11y and the world hasn't ended, why bother now? Because for 71% of your web visitors with disabilities, the world didn't end but their visit to your website just did.
In 2016, a study published in Forbes found that 71% of users with disabilities will leave a website that is not accessible.
Quite staggering, isn’t it? So here’s the lowdown on A11y.
A11y stands for accessibility (A, 11 characters then Y = Accessibility) and in the wider context the W3 has said that:
“Web accessibility means that websites, tools, and technologies are designed and developed so that people with disabilities can use them.”
So by making sure your website, tools, and technologies are accessible you have opened up your business to an additional 71% of users (while undoubtedly making the experience better for your existing users).
“That’s all very well and good, but how do I make my product accessible?” I hear you say, and I’m happy you asked.
The best place to start? Your website. There are some simple things you can do to improve your rating, but it's important to remember that accessibility is always ongoing; it’s not a ‘once over and sit back to watch the sales come in’ task, it's a process. Below are my top 3 tips for getting on top of your accessibility.
Already an a11y pro and have some favourite top tips? We'd love to hear from you.
Looking to get a company on board to build your website or app, and want a team that knows UX from UI?
Contact firstname.lastname@example.org to discuss how ClearSky Logic can digitally transform your business.